Put on your happy face!
That’s what Tom Mora, head of women’s design at J. Crew, hopes will happen when shoppers see the spring collection, debuting Tuesday at New York Fashion Week and in stores in April 2014.
“I want them to walk into our stores and smile,” says Mora. “It’s a happy collection, filled with fantastic new pieces in great colors, prints, and new proportions.”
Mora says he drew inspiration fromthe California surfer lifestyle — floral prints, modern fabrics and bold colors — and the lido lifestyle of the Venetian coast. “The rugged sportiness set against the romantic and cinematic images of a (Luchino) Visconti film,” he says.
The silk wool twill dress with an engineered color-blocked floral encompasses these elements.
“The silhouette is very chic and streamlined, just skimming the body,” Mora says.
And there’s a good chance Michelle Obama could sport the look. The first lady is known to love the J. Crew brand.
“It’s like a dream come true,” Mora says about his A-list fan. ” Michelle Obama is so chic, and she looks great in J.Crew. It’s so exciting to watch the girls growing up and wearing J.Crew Women’s as well.”
Pack your bags.
Come spring, it’s time for a roadtrip.
Your guide? J. Crew.
“Roadrips through America’s national parks have always been really inspiring. It’s genuine and it never bores,” says Frank Muytjens, head of J. Crew Men’s Design.
As a result, nature is a “big influence” in the spring men’s collection.
Shoppers should also expect to see “classic, true and tested pieces,” that have been tweaked to become “modern and relevant.”
This look pairs a herringbone worker jacket with an indigo collar and cuff details with a more causal but modern chambray gym pant.
Courtesy of USA Today