Results From Breakthrough Study Made Available for All Formats
Jacobs Media announced today a series of webinars for seven key format groupings from its recently released Techsurvey8 study. Each presentation will provide format-specific information on the digital, social, and media habits of radio listeners from the largest research project in the industry’s history.
“Response to the study has been amazing since we released the top-line findings,” comments Jacobs Media President Fred Jacobs. “But the story is deeper in the format data because they’re all different. Each format-centric audience has a digital footprint. These webinars will provide a blueprint for PDs, managers, and digital staffers to ”follow.”
Participation in each webinar is open to anyone and costs $99. Each participant will receive webinar access as well as their format’s “Media Usage Pyramid” that graphically illustrates the hierarchy of media habits from the study. The webinar for your format is free to participating stations that purchased local data from Techsurvey 8 (see the email we sent for your discount code).
Click below to register* for the format(s) Webinar of your choice:
● May 31/2pm Eastern – Rock/Classic Rock/Alternative/AAA (with trending from past surveys)
*You should register no later than 15 minutes prior to the start of each of these sessions.
For more information, please contact Lisa Riker at 248-353-9030 or firstname.lastname@example.org