Jacobs Media Techsurvey 8: The largest radio tech survey ever conducted

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By Fred Jacobs

Results From Breakthrough Study Made Available for All Formats

Jacobs Media announced today a series of webinars for seven key format groupings from its recently released Techsurvey8 study.  Each presentation will provide format-specific information on the digital, social, and media habits of radio listeners from the largest research project in the industry’s history.

“Response to the study has been amazing since we released the top-line findings,” comments Jacobs Media President Fred Jacobs.  “But the story is deeper in the format data because they’re all different.  Each format-centric audience has a digital footprint.  These webinars will provide a blueprint for PDs, managers, and digital staffers to ”follow.”

Participation in each webinar is open to anyone and costs $99.  Each participant will receive webinar access as well as their format’s “Media Usage Pyramid” that graphically illustrates the hierarchy of media habits from the study. The webinar for your format is free to participating stations that purchased  local data from Techsurvey 8 (see the email we sent for your discount code).

Click below to register* for the format(s) Webinar of your choice:

May 24/2pm Eastern – Country

May 31/2pm Eastern – Rock/Classic Rock/Alternative/AAA (with trending from past surveys)

June 12/2pm Eastern  – Sports

June 14/2pm Eastern – AC/CHR/Hot AC

June 18/2pm Eastern – Christian

June 25/2pm Eastern – Variety Hits

June 26/2pm Eastern – News/Talk

*You should register no later than 15 minutes prior to the start of each of these sessions.

For more information, please contact Lisa Riker at 248-353-9030 or lisa@jacobsmedia.com

Fred Jacobs

About Fred Jacobs

Fred Jacobs, created the Classic Rock format, and has been a leading force in Alternative and Mainstream Rock. Currently, Jacobs Media services are used by nearly every major broadcasting company, including CBS, Entercom, Emmis, Cox, Greater Media, Citadel, Journal, and others. Jacobs Media has also provided consulting services to The Corporation For Public Broadcasting, National Public Radio, and public radio stations around the country.