100% Pure opens up 4th retail store in West Hollywood

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By James MacLean

PURE

Healthy and organic cosmetic company, 100% Pure, is opening their 4th retail store in West Hollywood, CA on May 11, 2013 from 12-6pm, in Sunset Plaza.We will have some catering and non-alcoholic drinks for all to enjoy. Adam Moreno, a celebrity Makeup Artist is on staff to personally customize a look with 100% Pure’s fruit pigmented cosmetics and skin care.

100%Pure is loved by many celebrities such as Reese Witherspoon, Kate Hudson, Jessica Alba, Gwen Stefani, Eva Mendes and Suri Cruise. Also, they have been featured in ELLE, COSMO, O, Seventeen, Fashion Magazine, just to name a few.

Just in time for Mother’s Day, 100% Pure retail store will sell everything a woman needs to make her up naturally from head to toe, including hair care, skin care, bath & body products, seaweed baths, gift baskets and their exclusive ‘fruit pigmented color cosmetics’.

In addition to only selling truly 100% Pure beauty products, their healthy formulas are also packaged with recycled materials such as recycled glass, plastic, soda cans, paper and even printed with non toxic soy ink.  100% Pure also is passionate about animal welfare, being extremely generous with donating to various animal charities to help end animal cruelty.  Naturally, all 100% Pure products are cruelty free and most formulas are vegan (or vegetarian when honey is used).

With the success of 100% Pure retail stores, more 100% Pure retail stores are in demand, especially in China.  Tourist from China are going into their retail stores and buying suitcase full of their products to smuggle them in because of how popular the 100% Pure brand has become in mainland China.  The reason why 100% Pure hasn’t officially entered into China is because in order to sell into China, animal testing is required.

“We all understand the sacrifice we’re making by not going into the China market, especially since 100% Pure is so loved there.  But we prefer to forgo the profits that can be made in China instead of participating in animal testing”  says Ric Kostick, CEO of 100% Pure.

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100% Pure fact:  100% Pure is the most pure line of skin, hair, body and fruit pigmented makeup products in the world.

For more information:  pr@puritycosmetics.com,

James MacLean

About James MacLean

Inspirational, accomplished and passionate. Those are just a few words to describe luxury marketing guru James MacLean, who has transformed the celebrity product placement industry through events such as GRAMMY’S /Latin Grammy's, Nickelodeon’s Kids’ Choice Awards, American Country Music Awards, Golden Globes, Spike TV Video Game Awards, BET Awards, NAACP Image Awards, Sundance Film Festival and Grand Prix Monaco. He continues to set the pace and raise the bar in only the most glamorous settings around the globe.