Dear MoveOn member,Starting on October 1, America will take a huge step towards universal health care. That’s the day that 22 million uninsured Americans will be able to start getting affordable health insurance under Obamacare.But now, with just weeks to go, right-wing groups have launched a multi-million-dollar campaign to torpedo Obamacare before it even gets started.1
Their plan: Mislead young people about how the law works so they get scared and don’t enroll. The problem is that it really could work because if younger, healthier people don’t participate, then costs will skyrocket and Obamacare will fail. Period.
It’s disgusting—people could actually die because they don’t get the health insurance they need, and our entire health care system would be thrown into chaos. But these groups are so blinded by hate for Barack Obama that they’ll do anything to make his signature program go up in smoke.
To fight back, MoveOn is launching an urgent campaign of our own to debunk right-wing lies and go after Republican politicians and media outlets that spread misinformation—but we need to raise at least $250,000 in the next 72 hours to make sure we have the resources to set the record straight.
Can you donate in $5 to fund our urgent campaign to save Obamacare?
Conservatives are so desperate to stop Obamacare from succeeding that they’re literally telling people to “burn your Obamacare card”—even though these cards don’t even exist.2
Our plan is to counter their misinformation campaign with a laser-like focus on social media and the websites where young people spend the most time. Young people live on the Internet today, and reaching them online is far cheaper than with traditional TV advertising.
Just for starters, we’ll be able to put an ad on the Facebook pages of 18- to 35-year-olds across America, and we’ll also run ads in college newspapers—right as students return to school—explaining the truth about what Obamacare means for young people.
We’ve seen these kinds of right-wing scare tactics work before—lies about Social Security have convinced an entire generation of young people that that program won’t be around in the future. And polling shows that awareness about the new program is dangerously low among the young people who need healthinsurance most.3
We can’t just sit back and hope for the best. And the clock’s ticking. We’ve got just weeks to fight back—and we’ve got just 72 hours until Sunday, when we’ll look at what’s come in, decide how big we can go with this campaign, and get started. Can you chip in?
Yes, I’ll chip in $5 to make sure right-wing extremists can’t kill health care reform.
We know from the past that MoveOn can run effective campaigns to debunk lies and misinformation. During the last election, we lampooned Mitt Romney’s lies with truth and humor, and it worked.
So, can you help us debunk the lies again?
We’ve reached a critical moment. Summer’s ending. School’s starting. And with just weeks to go, young people are starting to tune in. We’ve got a plan. We’re literally ready to wire money to our ad vendor and get started. But we’re 100% member-funded—and we can only do this campaign the right way if enough MoveOn members chip in.
MoveOn members were integral in passing the Affordable Care Act. We’ve come too far and fought too hard to let right-wing extremists succeed at making sure health care reform fails. Can you help out? Click below to donate $5 and help fund our urgent campaign stop the right-wing effort to kill Obamacare before it gets started.
Thanks for all you do.
–Mark, Rosy, Manny, Eric, and the rest of the teamSources:
1. “Inside the Obamacare resistance,” The Washington Post, August 1, 2013
3. “Young Adults’ Obamacare Awareness Low Ahead of Rollout, Survey Says,” The Huffington Post, August 21, 2013
Want to support our work? MoveOn Civic Action is entirely funded by our 8 million members—no corporate contributions, no big checks from CEOs. And our tiny staff ensures that small contributions go a long way. Chip in here.