News Anchors go the Extra Mile for Viewers

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Publisher’s Point of View
(By Trish Brown)

WXYZ CH 7 Anchors Stephen Clark and Carolyn Clifford show their support for a Metro Detroit viewer suffering from Spina Bifida as well as others suffering from the condition. Photo by Trish Brown Publisher

Detroit WXYZ News Anchors Stephen Clark and Carolyn Clifford are known as the most interactive news anchors in the business, ever since Clark launched a social media effort on Twitter called the #backchannel

Almost two years ago, Clark began chatting with viewers during broadcasts. As more and more watchers learned about it, the community called the backchannel was born.

Thursday night, during a broadcast a backchannel participant, KaraJean Bernice Walberg, 24,  sent Clark a tweet asking if he and Clifford would wear yellow Friday in support of finding a cure for Spina Bifida.

Walberg has endured 45 surgeries, and has been on the brink of death countless times.

Clark & Clifford agreed to wear yellow, and even took time during the broadcast to explain to viewers why they were dressed in shades of yellow.

The commends Clark and Clifford,as well as WXYZ,  for their efforts to interact with the community, and for taking action to show one viewer that she could make a difference for others like her.

Trish Brown

About Trish Brown

Trish Brown was a news reporter and editor, a former school board president, the founder of Communication Concepts a PR firm in the Detroit area, and founder of all TPE entities,, and She has worked with the Osmonds and other celebs while trying to advance education in the k-12 and post-secondary arenas.