Publisher’s Point of View
(By Trish Brown)
Detroit WXYZ News Anchors Stephen Clark and Carolyn Clifford are known as the most interactive news anchors in the business, ever since Clark launched a social media effort on Twitter called the #backchannel
Almost two years ago, Clark began chatting with viewers during broadcasts. As more and more watchers learned about it, the community called the backchannel was born.
Thursday night, during a broadcast a backchannel participant, KaraJean Bernice Walberg, 24, sent Clark a tweet asking if he and Clifford would wear yellow Friday in support of finding a cure for Spina Bifida.
Walberg has endured 45 surgeries, and has been on the brink of death countless times.
Clark & Clifford agreed to wear yellow, and even took time during the broadcast to explain to viewers why they were dressed in shades of yellow.
The TPEPost.com commends Clark and Clifford,as well as WXYZ, for their efforts to interact with the community, and for taking action to show one viewer that she could make a difference for others like her.