(By Deborah A. Culp)
Look out Russell Simmons, Will Smith and Jada Pinkett Smith…. Illest Intertainment Worldwide (IIWW) has surpassed the rising star mode and still climbing! At the ripe age of 27, Illest Intertainment Worldwide CEO; Mr. Dion Wilson has given new meaning to “thinking outside of the box!” Established in 1999 in the ocean paradise area of Myrtle Beach, SC. IIWW is the umbrella company of a variety of successful companies and business ventures operating underneath its major brand.
During a recent interview with; Recording Artist, Songwriter, (very successful) Businessman and “outta the box Entrepreneur”, devoted single father, loyal friend, and creative genius of diversity and oh, did I leave out (former) United States Marine? “Oorah & Semper Fi!” this reporter got an earful of what has happened already and what is in store for the “NASDEQ positioned, Illest Intertainment Worldwide, and Co.”
Illest Intertainment Worldwide originally got started as a cutting edge music label to fulfill a specific need and to meet the needs of industry artists, seeking their services as a whole. If music matters weren’t enough, CEO Dion pressed onward and took it to a whole new level! Under proprietary conquest, IIWW has released: Postage Stamps, Clothing, Bottled Water, Tennis Shoes, 2 Basketball companies, a graphics company, a Security firm and a thriving Cellular Telephone company to boot. It doesn’t stop there by any means, “coming soon” under the IIWW brand is a Movie that promises to do more than sell popcorn and a box office hit, taking viewers by storm! A Roadside Assistance Club, (towing, etc.), an Auto & Bike ,(Motorcycle) a Band (complete with a mega Gospel Music tour…), a Mobile App. And a Travel Agency.
If the business side doesn’t cover it all, Wilson extends his heartfelt energy, talent and time to a non-profit organization: “The Soulja Foundation.” A women’s support group; “No More Tears!” Uplifting Women- “Suffering In Silence” an annual back to school book bag and supply give away and a thriving Basketball Camp for area Youth, just touch the tip of the iceberg for IIWW. To say that CEO Dion Wilson has “coined a phrase” would be putting it mildly!
Amazingly, during his 12 year anniversary dinner Dion was all set to retire, but obviously didn’t. At the interview with the hardworking CEO, we were introduced to an IIWW Artist by the name of “Munie”. He gratefully shared a few of his experiences with both, CEO Dion Wilson and IIWW as a whole. Then we were pleasantly surprised with a “free-style” rendition off of his new CD. “Talking about talented…….. wow!
To continue the flow of multi-tasking and diversity, we asked about the status of IIWW’s female artist; “Li-Li” the Queen. As some folks may say, “Li-Li’s” CD is “off the chain!” CEO Wilson shared another success of her with us; she is a new mom – currently out on maternity leave. When asked how soon she is back in the studio, Dion candidly replied: “whenever she is ready, you cannot rush motherhood.”
Whereas each of the IIWW artists is different and certainly multi-talented to boot, CEO Wilson has a different direction for each of them. All of which are poised for the rise to the top as the cream of the crop generally does. Not one to toot his own horn, CEO Dion Wilson’s own CD took the world by storm (*after all IIW is licensed in well over 15 countries and still growing); he was even deemed “the Master P. of the Underground” by industry professionals and his peers alike.
A great many things separate the Illest Intertainment Worldwide label and powerhouse company as a whole, from the others. If this reporter had to take a shot at filtering thorough the obvious hedge of great reasons for this, a few things come immediately to mind. Them being; honesty, integrity, faithfulness to his family, friends and the industry as a whole (more Semper FI huh?) and his own brand – Illest Intertainment Worldwide! Oh, let’s not forget the numerous hours of hard work inputted into this.
CEO Dion Wilson stands proud and firmly on his dedication and sincere comittiment to his company and those within it. In fact, they were lovingly deemed “the family” and are treated as such, no matter what. He in return is granted the same love, devotion and respect by each of them. Illest Intertainment Worldwide is a company on the move and one to really keep an eye on; taking it out of the box into the 21st Century and beyond – CEO Dion Wilson continues to head up what may one day be entered into the Guinness Wordbook of Records as a multi faceted, longstanding, diversely earth shaking great places to be and to succeed! For more information see: www.illestintertainmentworldwide.com