Peak inside gift bags at award shows

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Celebrity Marketing Update

We have some exciting new celebrity marketing projects coming up!  If ‘gifting’ opportunities are not a fit, we have other integrated activations that align your brand with A-list celebrities.


All the best,


Karen Wood

Backstage Creations


NFLPA Pulse Awards
The NFLPA presents the annual Pulse Awards. This star-studded event will honor excellence on and off the field. Hosted by CBS Sports ‘The NFL Today’ anchor James Brown, along with celebrity co-host Kevin Nealon.

Talent includes current players Steve Smith and Antonio Gates, Hall of Famers Marshall Faulk and Eric Dickerson, former players like Terrell Davis, Willie McGinest along with celebrity presenters Joe Manganiello, James Denton, Holly Robinson and Rodney Peete.


Date:           January 20, 2012
Location:     Club Nokia
Deadline:     January 16
Fee:             $2,000 – 20,000 (gift bag and suite)
Quantity:      60



Zappos Couture
The Trend is a celebrity+fashion themed weekly original web series custom developed and designed for red hot ecommerce retailer, owned by  Spring of 2011, the creative team at the Couture division of Zappos commissioned a web series to simultaneously spotlight best-selling items and designers while seamlessly incorporating celebrity endorsements from the heart of the Hollywood fashion scene. The Goal: to show Zappos Couture customers how to find and purchase trending items online with ease.  Covered events for 2011 included Hollywood Red Carpet events, Fashion Week New York, Paris and Milan. 

The Trend offers a truly one-of-a-kind branding opportunity to embed products and brands inside a weekly celebrity & fashion series watched by the most desired demo: college educated women aged 25-50 who earn more than $100,000/year. With over 1.8 million views, The Trend host Victoria Recaño seamlessly integrates brands and products into celebrity interviews, presentations, locations, and more.


Date:             Ongoing January- December 2012  
Location:     Los Angeles   
Deadline:     January 23   
Fee:              $5,000-50,000    


NAACP Image Awards
  The NAACP Image Awards is the nation’s premier multi-cultural awards show celebrating the outstanding achievements and performances of people of color in the arts (television, recording, literature, motion picture and writing & directing), as well as those individuals or groups who promote social justice through their creative endeavors. Last year’s talent who visited our Retreat included: Vanessa Williams, Russell Simmons, Viola Davis, Tia and Tamera Mowry, Sophia Vergara, General Colin Powell, Wayne Brady, Jason Derulo and more. 


Date:             February 16-17, 2012   
Location:     Los Angeles   
Deadline:     January 23   
Fee:              $2,000-20,000    
Quantity:      100 



Call our office for more details at 310-264-9100!




Karen Wood 

Backstage Creations
Backstage Creations | 3435 Ocean Park Blvd, Ste 111 | Santa Monica | CA | 90405


James MacLean

About James MacLean

Inspirational, accomplished and passionate. Those are just a few words to describe luxury marketing guru James MacLean, who has transformed the celebrity product placement industry through events such as GRAMMY’S /Latin Grammy's, Nickelodeon’s Kids’ Choice Awards, American Country Music Awards, Golden Globes, Spike TV Video Game Awards, BET Awards, NAACP Image Awards, Sundance Film Festival and Grand Prix Monaco. He continues to set the pace and raise the bar in only the most glamorous settings around the globe.