Each new season brings its own momentum. Just as seasons are quarterly, there are quarterly periods in our economy and in business. There are also seasons in life. “To every thing there is a season, and a time to every purpose under the heaven” (Ecc. 3.1).
When I worked for a major newspaper some years ago, we always braced ourselves for the fourth quarter. Fourth quarter was the busiest, craziest time of the year. From October through December, we expected life to go bananas!
Retailers made their bread and butter during fourth quarter. It’s the heaviest time for consumer spending and retailers would capitalize on it by flooding homes with advertisements. Survival of many businesses, highly depend on what happens in the fourth quarter. Fourth quarter earnings could make or break a company.
As we enter the early part of the fourth quarter, reflect on what’s been accomplished this year. We have just under 90 days to get it in! What we do in the next 80 plus days will determine how 2012 will go.
Every new year, we set great expectations of what will come. This is a time of year when many will be tempted to put off their goals until January. Let me tell you, this is NOT the time to put things off or go into a lull! Let us operate with a sense of urgency! We have to keep moving. Yes, get proper rest and pace yourself, but don’t procrastinate.
If there are things you KNOW you need to do, get going now. What you do between now and December 31st can determine how your next year will go. Get a head start. When January 1st comes, you will be ahead of the game. In 2012, you will be ready to enjoy the benefits and fruit of you labor rather than just getting started.
Fourth quarter is an important time. The days get shorter and the weather gets cooler. Some people get cabin fever. They say some are more prone to depression during cold months with less daylight and dreary skies.
But if you’re busy planning and working the plan, you won’t have time to get depressed. Your time spent indoors will be productive time. It’s all about perspective.
There are three big holidays: Halloween (All Hallows Eve /Harvest Celebration), Thanksgiving and Christmas. However you observe, celebrate or participate, don’t let it consume you so much that you neglect your kingdom assignment.
I just want to encourage you to make the most of this final quarter of the year. Maybe you’re winning by a land-slide and you are not under pressure to perform. You have space to relax. If it’s tight right now and you are pressing to be victorious, now is the time to be focused. It’s the fourth quarter crunch! It’s bread and butter time!
Pray. Listen and follow. “Whether you turn to the right or to the left, your ears will hear a voice behind you, saying, “This is the way; walk in it” (Isaiah 30:21 NIV)