Scott Vincent Borba – Everybody at every age needs vitamins, minerals, anti-oxidants and botanical extracts tailored to their age and unique body’s chemistry to keep us at optimum health and performance. I also love to harness the power of beauty while I’ll doing the needed basis also! Who doesn’t want to make their vitamins work to make them look more beautiful and confident! I do! I Do!
- What is your sense of the gummy vitamin trend in general?
Scott Vincent Borba – Well, I humbly create the beautyceutical/nutraceutical category and my main goal was to reinvent confections starting with the Might gummy bear and chocolate. It’s not only one of my most popular products but it is a favorite amounts all Americans. What could be better than confections that are actually good for your body and skin! Beauty-lishious!
- Are people taking more vitamins because of this?
Scott Vincent Borba: – Absolutely. Making health fun and linking back to your childhood as well as being a good role model for your children by showing by examples, it’s killing two birds with one stone!
- How do these gummi/candy vitamins stack up against more traditional vitamins — it seems some brands you have to take two instead of just one, or that you might not get all of the nutrients you do from what I’m calling a “traditional” vitamin.
Scott Vincent Borba – For started an the #1 reason why it’s an incredible form is that it’s more bio-available for your body (absorbs better and more thoroughly). Unlike a old-school compressed tables which the body has to work hard to break down and sometime it doesn’t and you layer these hard pills in your system day after day, these gummy (and edible or even infused beauty water like my BORBA water) is the best way for the body to take in the maximum benefits of the actives contained in the mixture. Second, you can power concentrate the does in these forms, so unlike the fillers in the compressed tablets (which is not good for you anyway) in a gummy for example, it could be organic lime my (pectin based) and great for your body and skin!