Gummy Vitamins Not Just For Kids Anymore

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  • Why do adults need/want gummy vitamins? 

Scott Vincent Borba – Everybody at every age needs vitamins, minerals, anti-oxidants and botanical extracts tailored to their age and unique body’s chemistry to keep us at optimum health and performance. I also love to harness the power of beauty while I’ll doing the needed basis also! Who doesn’t want to make their vitamins work to make them look more beautiful and confident! I do! I Do!


  • What is your sense of the gummy vitamin trend in general? 

Scott Vincent Borba  – Well, I humbly create the beautyceutical/nutraceutical category and my main goal was to reinvent confections starting with the Might gummy bear and chocolate. It’s not only one of my most popular products but it is a favorite amounts all Americans. What could be better than confections that are actually good for your body and skin! Beauty-lishious!


  • Are people taking more vitamins because of this? 

Scott Vincent Borba: – Absolutely. Making health fun and linking back to your childhood as well as being a good role model for your children by showing by examples, it’s killing two birds with one stone!

  • How do these gummi/candy vitamins stack up against more traditional vitamins — it seems some brands you have to take two instead of just one, or that you might not get all of the nutrients you do from what I’m calling a “traditional” vitamin. 

Scott Vincent Borba – For started an the #1 reason why it’s an incredible form is that it’s more bio-available for your body (absorbs better and more thoroughly). Unlike a old-school compressed tables which the body has to work hard to break down and sometime it doesn’t and you layer these hard pills in your system day after day, these gummy (and edible or even infused beauty water like my BORBA water) is the best way for the body to take in the maximum benefits of the actives contained in the mixture. Second, you can power concentrate the does in these forms, so unlike the fillers in the compressed tablets (which is not good for you anyway) in a gummy for example, it could be organic lime my (pectin based) and great for your body and skin!


About Scott Vincent Borba

Scott-Vincent Borba Mini Biography Popular with consumers, audiences and media alike, BORBA Founder and CEO Scott-Vincent Borba has earned a solid reputation as a prescient thinker and beauty business visionary. In developing first-of-their-kind beauty products for his company and treating the skin from both inside and out, he is indeed changing the way people think about skin care. It begins with Scott-Vincent's philosophy of building beauty inside-out. For him, health and beauty are one in the same. To encourage healthy skin from within there are BORBA Nutraceuticals. For the outside, the company offers a full range of BORBA Cosmeceuticals delivering potent problem-solving antioxidant-rich formulas topically. Since launching BORBA in 2004, Scott-Vincent has nimbly steered BORBA from one success to another. Since his first appearance on QVC in 2006 for example, Scott-Vincent has become one of its top celebrities in the health and beauty category in addition to being named one of the Top 5 QVC Rising Stars overall. The youngest of five children, Scott-Vincent is originally from a small farming town in California. "I received unequivocal guidance and support from my parents," he remembers, "They encouraged my ambitions to escape the constraints of the small town and create something bigger, something significant of my life." During college, Scott-Vincent worked as a Ford model and participated in major fashion campaigns and runway shows including Calvin Klein and Versace. He earned his B.S. degree from Santa Clara University and is a licensed Esthetician. His subsequent move to Los Angeles was an education in itself in the art and science of the beauty business. There he built career successes in both prestige and mass-market sectors in product development, branding and marketing for companies such as Hard Candy, Neutrogena, P&G/Wella/Sebastian, Shiseido/Joico and Murad, before setting out on his own as Founder of BORBA and Co-Founder of e.l.f. (eyes, lips, face) Cosmetics. In addition, Scott-Vincent is an active supporter of and global spokesperson for Covenant House California, a non-profit organization providing food, shelter, life-skills counseling and education for youth in need. "What I particularly love about beauty," concludes Scott-Vincent Borba, "Is that it sits right in the middle between science and fashion, drawing inspiration and content from both. You get the rigor and structure of one combined with the glamour and promise of the other. For me, that's the most intriguing and exciting thing in the world."