With a CBS programming blackout well into its fourth day for Time Warner Cable customers, the cable company proposed to restore the stations if CBS agrees to “the new economics TWC reluctantly agreed to” during negotiations while other terms from their expired contracts are kept.
The offer was made in a letter sent Monday from TWC CEO Glenn Britt to CBS CEO Leslie Moonves. Britt also implied that TWC was willing to forgo its insistence on the digital rights that would allow the cable company to distribute the network’s older shows.
“Although those terms are not ideal to CBS or TWC, and would leave TWC and our customers without the digital rights that CBS has provided to others, since both parties have lived under those terms productively for many years, we believe we should continue to live with them in the interest of restoring CBS immediately for the benefit of the consumers.”
CBS acknowledged receiving the letter. “We are formulating our response,” the company said in a statement.
If CBS refuses the new proposals, TWC is still willing to resume network programming by allowing CBS to make its stations available to TWC a la carte at prices and terms of its choosing, Britt’s letter said.
All fees would go to CBS, Britt said: “This way, rather than our debating the point, we would allow customers to decide for themselves how much value they ascribe to CBS programming,” he said.
TWC could then pass on the cost to consumers in their cable bills as a separate line of item, said Justin Nielson, an analyst at research firm SNL Kagan. “They’d be pointing out to consumers the fact that they’re paying specific programming for CBS. As they do with HBO, for example.”
It was the latest development in a battle over fees and terms between the cable giant and the TV network.
Courtesy of USA Today