The Beastie Boys say they support the message behind a viral ad that used their song Girls with video of enterprising girls engineering a Rube Goldberg-type machine.
They just wish the company that made the commercial hadn’t used their music without permission — and then sued them.
When GoldieBlox created the ad for its line of “toys for future engineers,” it used a parody version ofGirls as the accompanying soundtrack. On Thursday, GoldieBlox filed suit against the group, hoping to have its version of the song declared “fair use.”
Today, the Beastie Boys posted an open letter to the company, saying they didn’t permit the group’s “music and/or name to be used in product ads” and pointing out that the company had sued the Beasties, not the other way around, as some websites had reported.
Here’s the full text of the letter:
“Like many of the millions of people who have seen your toy commercial ‘GoldieBlox, Rube Goldberg & the Beastie Boys,’ we were very impressed by the creativity and the message behind your ad.
“We strongly support empowering young girls, breaking down gender stereotypes and igniting a passion for technology and engineering.
“As creative as it is, make no mistake, your video is an advertisement that is designed to sell a product, and long ago, we made a conscious decision not to permit our music and/or name to be used in product ads. When we tried to simply ask how and why our song Girls had been used in your ad without our permission, YOU sued US.”
The GoldieBlox video has been viewed more than 8 million times on YouTube. The company is a finalist in a contest sponsored by Intuit to have the commercial air during the 2014 Super Bowl.
Courtesy of USA Today