ABC’s The Revolution Continues to Spiral Downward

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Courtesy Tvmediainsights.com:

(editors note: I still cannot beieve they cancelled One Life to Live for this crap)

The scenario continues to worsen.  Based on the Live Plus Same Day ratings from Nielsen for the week of January 30, week three of ABC daytime talk show The Revolution dipped to 1.44 million viewers, which is now half the audience of year-ago occupant One Life to Live (2.85 million viewers for the week of 1/31/11).  Erosion in the three key demos — women 25-54, women 18-49 and women 18-34 — is also 50 percent as illustrated.

One Life to Live – Week of 1/24/11
Viewers: 2.85 million, Women 25-54: 1.4/ 8, Women 18-49: 1.0/ 6, Women 18-34: 0.6/ 3

The Revolution – Week of 1/23/12
Viewers: 1.44 million, Women 25-54: 0.7/ 4, Women 18-49: 0.5/ 3, Women 18-34: 0.3/ 2

The Revolution continues to trail The Talk on CBS and recent entry The Chew on ABC by considerable percentages as follows:

-Total Viewers:
The Talk (CBS): 2.31 million, The Chew (ABC): 2.23, The Revolution (ABC): 1.44

-Women 25-54:
The Talk (CBS): 1.1/ 7, The Chew (ABC): 1.0/ 6, The Revolution (ABC): 0.7/ 4

-Women 18-49:
The Talk (CBS): 0.9/ 6, The Chew (ABC): 0.8/ 5, The Revolution (ABC): 0.5/ 3

-Women 18-34:
The Talk (CBS): 0.6/ 4, The Chew (ABC): 0.5/ 4, The Revolution (ABC): 0.3/ 2

And The Revolution is down from its already DOA week one delivery as follows:

The Revolution (ABC)

Week of 01/16/12
Total Viewers: 1.68 million, Women 25-54: 0.8/ 4, Women 18-49: 0.6/ 3, Women 18-34: 0.3/ 2

Week of 01/30/12
Total Viewers: 1.44 million, Women 25-54: 0.7/ 4, Women 18-49: 0.5/ 3, Women 18-34: 0.3/ 2

Percent Change:
Total Viewers: -14, Women 25-54: -12, Women 18-49: -17, Women 18-34: no change

Three weeks to-date and The Revolution on ABC is turning into one of the biggest failures in the history of daytime.  As for The Chew versus year-ago occupant All My Children, the losses this week are 16 percent in total viewers (2.65 to 2.23 million), 23 percent in women 25-54 (1.3/ 7 to 1.0/ 6) and 11 percent in women 18-49 (0.9/ 5 to 0.8/ 5).  Results among women 18-34 are flat.

This week’s moral of the story: talk is cheap, but the audience is more valuable.

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