By James MacLead
Bentley Motors, Inc., the sales and marketing arm for Bentley Motors in the Americas, today announced that it will relocate its corporate headquarters from Boston, Massachusetts to the offices of Volkswagen Group of America in Herndon, Virginia as part of a strategic realignment of its regional operations.
Commenting on the changes, Christophe Georges, president & COO for Bentley Motors, Inc., said, “The U.S. is our biggest market and the relocation will allow Bentley to focus our resources on our brand and to take further advantage of synergies with the Volkswagen Group here in the U.S.”
“We welcome the Bentley team to our Volkswagen Group of America headquarters,” said Jonathan Browning, president and CEO Volkswagen Group of America. “Our greatest strength is the power of our iconic brands across the globe. As each of these brands grows, the supporting administration also needs to grow. By having Audi, VW, Lamborghini and now Bentley in the same location, we can provide that support so each of the brands can continue to focus on its unique position in the marketplace.”
The move will provide Bentley with an even sharper focus on the important Americas’ markets and enable increased efficiency and cooperation with its VWGoA counterparts. The headquarters relocation is expected to be completed by the end of 2012. Additional details concerning the move will be announced in the coming months.